Does anyone else find this totally crazy?!?

Last weekend, Gilt Groupe had a wedding weekend sale, which was pretty amazing.  They had designer dresses for more than 50% off, bridesmaid dresses, beautiful wedding jewelry, and even honeymoon packages.  While I didn't end up purchasing anything (the prices were still pretty steep, even with the discount), I did have fun looking.  I didn't expect, however, to stumble upon this:

Blueprint Cleanse

Now, I have nothing against cleanses.  Personally, I've never done one.  I've considered it, but I just love solid food too much!  P and I are talking about doing a 10 day vegan cleanse soon, which I think will be great, but that's probably as close as we are going to get.  But, I digress.  

The crazy thing was how this thing was marketed.  One of the packages they were selling was a cleanse for your whole bridal party.  Now I've heard of some crazy brides telling their bridesmaids to lose weight, but I thought that was some sort of bridal myth/urban legend.  What would my bridesmaids do if I told them they had to do a cleanse?  Well I think they would either slap me, laugh uncontrollably, or tell me off.  And that's why I love them.